What is Email Marketing?
You’re probably wondering what EMAIL MARKETING is and how it can help you to make your business successful!
Email Marketing is an online technique that allows you to have direct communication with your customers through email campaigns. Basically, we use emails to interact with your target audience.
Use emails to promote your business. Cultivate relationships with potential customers, keep current customers informed and updated on your brand, offer coupons to encourage customer loyalty and more!
These are the main types of campaigns that you can carry out if you want to have a solid strategy to attract traffic to your business:
- Newsletter: This is probably one of the most used campaigns. It helps you to send the latest news about your company. The frequency with which you can bring these pieces to your subscribers will depend on the ability to generate relevant content.
- Promotional Campaigns: They are designed almost exclusively to generate sales. You can include promotions, offers and special discounts. They are also useful to spread the word about new products.
- Seasonal Campaigns: There are certain dates in which your customers are more prone to receiving offers and promotions. You can’t miss these opportunities! Christmas, Black Friday, Cyber Monday or Valentine’s Day; all of these are great opportunities to sell more.
- Informative Campaigns: These campaigns are created to send particular news to your subscribers. The main objective of this campaign is to inform but also serves to position your brand and maintain a more fluid contact with your customers.